University lecturer and researcher in the field of business administration, with experience in the analysis of business models, applied economics, and digital transformation. Teaching and research activities focus on the impact of emerging technologies—particularly artificial intelligence and advanced data analytics—on decision-making processes, growth strategies, and organizational governance.

Professional experience includes applied research projects, consulting, and collaborations with the business sector, with an emphasis on the use of data and AI tools in marketing, the public sector, and risk analysis. The pedagogical approach emphasizes the connection between theory and practice, case studies, and the development of competencies relevant to the international labor market.