Alexandra Bran is a Teaching Assistant at the Faculty of Business Administration in Foreign Languages (FABIZ), part of the Bucharest University of Economic Studies (ASE), and a member of the faculty’s Research Center. She teaches seminars in Business Models and Customer Relationship Management (CRM) within the English-taught program.

Alongside her academic activity, Alexandra brings over 15 years of professional experience in strategic communication, marketing leadership, and high-level advisory roles within public institutions, including the Ministry of National Defense. Her cross-industry background spans FMCG, healthcare, hospitality, and institutional environments, offering her a broad comparative perspective on competitive dynamics and strategic positioning. She works closely with executive teams on growth strategy, market positioning, and data-informed decision processes, bringing a strong applied perspective into the classroom.

Alexandra has published academic research in the field of economic security and defense industry policy and actively engages in interdisciplinary dialogue at the intersection of strategy, geopolitics, and business intelligence. In her teaching, she emphasizes structured analysis, critical thinking, and the integration of strategic foresight into real-world competitive contexts.